United Kingdom: Freelancer profile Rüdiger Otterpohl from Enger, Managementberatung, Marketingmanagement, Interimmanagement Marketing und Vertrieb | Profiles from freelancers and companies

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Abilities, knowledge, experiences:
Your objective: to enter the German market in a professional way

Even top products don t sell automatically. Certainly not in Germany.

Increase chances for your company and products when entering the German market. Make use of the sales, marketing and management service we offer to enable companies in the ICT/software and related industries to establish a foothold in the German market fast and at reasonable cost.

Foreign companies are facing obstacles when trying to enter the German market:

* cultural differences (language, mentality, habits)
* a large, intransparent and competitive marketplace
* regionally dispersed business centres
* economic conditions in favour of short-term-ROI

A successful strategy has to be developed, reflecting the needs and business opportunities of the German market. Activities have to be planned and executed accordingly, an awful lot of things have to be managed and taken care of locally.

Resellers are of no great help then, as they are likely to favour their own products, act mainly in their own and not in your interest and often will not and cannot assign the dedicated time and intellectual capacity needed to fully develop your business. Besides, it will take a lot of time and effort to find the right one.

This is why we propose to act as your local partner in Germany, offering services in the fields of

* market research and analysis
* market entry strategy development
* marketing and communication concept and management
* marketing and sales planning
* product, advertising and sales material audit and adaptation
* sales partner search, selection and management
* marketing, sales, management and general business support
* support when setting up your own local branch

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References:
external marketing management, strategy development, translations, product evaluation, sales partner search and management, key account management

industry experience:

document management, housing administration, forecasting and order management, supply chain management, architecture portal, balanced scorecard, internet service provider, web design agency / content management, forecasting and planning

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Temporal and spatial availability.:
Centrally located and fully equipped office in the Bielefeld area.

From this central location important business centres in Germany can be reached in one hour (e.g. Hannover, Münster, Osnabrück, Paderborn) to two hours (e.g. Ruhr region, Cologne, Düsseldorf, Hamburg, Bremen) by car or train.

The Dutch border is just one hour away, Amsterdam about two hours and a half.

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Other:
Why choose to work with us?

When you want to establish a presence in the German market, you usually have several options: appointing resellers, working with local sales agents, doing it all by yourself from your homebase, establishing your own affiliate company in Germany or even purchasing a German company. Whatever your options are, some of them will not be to the effect you would like them to be.

This is where our services come in: a marketing, sales and management advice and support dedicated to achieve your objectives in Germany:

* a reliable partner taking care of every aspect of your business that needs to be managed locally
* neutral and objective advice - not biased by own commercial interest
* comprehensive market analysis and knowledge - not restricted to own clientele
* committed to realize your strategy - not the reseller s one
* priority given to your product - not our own
* extensive marketing know-how - to build awareness for your company, brand and product
* your product, documentation and advertising adapted to German market needs and habits
* flexible use of services instead of hiring permanent employees
* transparent and reasonable fees instead of huge permanent commissions or margins
* no hassle with selection, briefing and coordination of specialized local services
* stand-in support for everyday tasks available
* neutral selection and objective assessment of potential sales partners
* services available at short notice
* daily access to a region with more than 50 millions inhabitants